Marketing Strategy Writing Brand Management Web Design
Social Media E-commerce Budgeting Creative Initiatives
Digital Strategist at Cougar Shoes
Create and execute digital marketing strategies and campaigns
Lead market research, web analytics and reporting to measure impact
Manage e-commerce, front-end development, copywriting, public relations and social media
Launched new B2C e-commerce website in August 2017 with a 112% year/year increase in organic + referral traffic (no paid advertising)
25% year/year increase in e-commerce sales and revenue since launch
Marketing Specialist at JVS Toronto
Lead website & social media activities, including web analytics and reporting to measure impact
Research, copywriting and graphic design for print and digital brochures, advertisements, flyers and other promotional materials
Create and execute marketing strategies and campaigns
Launched new website in March 2015 with updated look & feel that resulted in a permanent 20% increase in traffic
Designed direct mail fundraising piece that raised +85% more than campaign goal
Integrated Google Adwords campaigns with updated landing pages and SEO to increase email and telephone business referrals by 55%
Communications Coordinator at Inspirit Foundation
Lead social media activities, including web analytics and reporting to measure impact
Write and edit communications and publicity materials for print and online channels
Manage and maintain a 2,000 contact database (Salesforce) including integrations (Mailchimp, Eventbrite), and official website (concrete5, HTML/CSS)
Developed improved system of tracking metrics and analytics of social media impact: Grew Twitter audience by 100%, doubled Facebook reach and increased online influence by 10 Klout points
Adoption of a new CRM system (Salesforce) based on research and recommendations to improve the organization’s CRM efficiency
Coordinated Twitter chat that reached over 200,000 people, with chat hashtag trending in Vancouver, Canada
Marketing Week Mini MBA with Mark Ritson
Brand Management (2019) and Marketing (2017)
The MW Mini MBA in Marketing is a CPD accredited, MBA level course. Learn more.
McMaster University, Ontario, Canada
Bachelor of Arts (Political Science)
Graduated 2013, Summa Cum Laude
I like old music, old ad campaigns, and old history.
The rise and fall of the Berlin wall.
Post-punk and early house music.
Swiss grids, 70s fonts, and muted colours.
I play the drums, badly.
Strengths: Relator, Learner, Adaptable, Contextualizer
Strong opinions, lightly held.