CV

PROFESSIONAL SUMMARY

A marketer that understands people and code.

 

I build brand strategies and create websites and online campaigns that sell more, to more people, for more money.

 

One of a handful of people in Canada with MBA-level training in Marketing and Brand Management.

SKILLS

 Marketing Strategy    Writing    Brand Management    Web Design 
 Social Media    E-commerce    Budgeting    Creative Initiatives 

WORK EXPERIENCE

2017-Present

 Digital Strategist  at Cougar Shoes

Responsibilities

  • Create and execute digital marketing strategies and campaigns

  • Lead market research, web analytics and reporting to measure impact

  • Manage e-commerce, front-end development, copywriting, public relations and social media


Achievements

  • Launched new B2C e-commerce website in August 2017 with a 112% year/year increase in organic + referral traffic (no paid advertising)

  • 25% year/year increase in e-commerce sales and revenue since launch

2015-2017

 Marketing Specialist  at JVS Toronto

Responsibilities

  • Lead website & social media activities, including web analytics and reporting to measure impact

  • Research, copywriting and graphic design for print and digital brochures, advertisements, flyers and other promotional materials

  • Create and execute marketing strategies and campaigns


Achievements

  • Launched new website in March 2015 with updated look & feel that resulted in a permanent 20% increase in traffic

  • Designed direct mail fundraising piece that raised +85% more than campaign goal

  • Integrated Google Adwords campaigns with updated landing pages and SEO to increase email and telephone business referrals by 55%

2013-2014

 Communications Coordinator  at Inspirit Foundation

Responsibilities

  • Lead social media activities, including web analytics and reporting to measure impact

  • Write and edit communications and publicity materials for print and online channels

  • Manage and maintain a 2,000 contact database (Salesforce) including integrations (Mailchimp, Eventbrite), and official website (concrete5, HTML/CSS)


Achievements

  • Developed improved system of tracking metrics and analytics of social media impact: Grew Twitter audience by 100%, doubled Facebook reach and increased online influence by 10 Klout points

  • Adoption of a new CRM system (Salesforce) based on research and recommendations to improve the organization’s CRM efficiency

  • Coordinated Twitter chat that reached over 200,000 people, with chat hashtag trending in Vancouver, Canada

EDUCATION

2019

Marketing Week Mini MBA with Mark Ritson

Brand Management (2019) and Marketing (2017)

The MW Mini MBA in Marketing is a CPD accredited, MBA level course. Learn more.

2013

McMaster University, Ontario, Canada

Bachelor of Arts (Political Science)

Graduated 2013, Summa Cum Laude

INTERESTS

I like old music, old ad campaigns, and old history. 

The rise and fall of the Berlin wall.

Post-punk and early house music.

Swiss grids, 70s fonts, and muted colours.

I play the drums, badly.

Strengths: Relator, Learner, Adaptable, Contextualizer

Strong opinions, lightly held.

I SOMETIMES SEND NEWSLETTERS

 

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© 2020 by Ian Barnard.