CV

PROFESSIONAL SUMMARY

A marketer that understands people and code.

I build brand strategies and create websites and online campaigns that sell more, to more people, for more money.

One of a handful of people in Canada with MBA-level training in Marketing and Brand Management.

Marketing Strategy Writing Brand Management Web Design
Social Media E-commerce Budgeting Creative Initiatives

2021-Present

Responsibilities

2017-2021

Digital Strategist at Cougar Shoes

Responsibilities

Create and execute digital marketing strategies and campaigns
Lead market research, web analytics and reporting to measure impact
Manage e-commerce, front-end development, copywriting, public relations and social media

2015-2017

Marketing Specialist at JVS Toronto

Responsibilities

Lead website & social media activities, including web analytics and reporting to measure impact
Research, copywriting and graphic design for print and digital brochures, advertisements, flyers and other promotional materials
Create and execute marketing strategies and campaigns

2013-2014

Communications Coordinator at Inspirit Foundation

Responsibilities

Lead social media activities, including web analytics and reporting to measure impact
Write and edit communications and publicity materials for print and online channels
Manage and maintain a 2,000 contact database (Salesforce) including integrations (Mailchimp, Eventbrite), and official website (concrete5, HTML/CSS)

2019

Marketing Week Mini MBA with Mark Ritson

Brand Management (2019) and Marketing (2017)

The MW Mini MBA in Marketing is a CPD accredited, MBA level course. Learn more.

2013

McMaster University, Ontario, Canada

Bachelor of Arts (Political Science)

Graduated 2013, Summa Cum Laude

I like old music, old ad campaigns, and old history.

The rise and fall of the Berlin wall.

Post-punk and early house music.

Swiss grids, 70s fonts, and muted colours.

I play the drums, badly.

Strengths: Relator, Learner, Adaptable, Contextualizer

Strong opinions, lightly held.