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A marketing strategist.
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The worst social media metric (according to Facebook)
A few days ago I had a mini work crisis. A digital agency was preparing to submit a social media strategy and dropped the words every...
Mar 30, 20213 min read
Visualize impact with market reach maps
There's a lot of attention paid to resonance - saying the right thing, in the right way, at the right time. But what about reach?
Oct 27, 20206 min read
Who will become the Google of pot?
Despite marijuana being legal in Canada for 2 years, Canadian cannabis brands are having a tough time getting consumers to notice them.
Sep 13, 20203 min read
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