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Forget CRO and A/B testing... Brands struggling with sales need to figure out who they're for and what makes them different.

Ditch generic marketing funnel models for customized ones that drive sales for your company.

There's a lot of attention paid to resonance - saying the right thing, in the right way, at the right time. But what about reach?

Despite marijuana being legal in Canada for 2 years, Canadian cannabis brands are having a tough time getting consumers to notice them.

I’m going to show you how to start building a marketing strategy for any market, in any category, using market segmentation.

Organic social media is a complete waste of time for 98% of brands who are trying to grow, and I can prove it.

The four types of market research every brand manager needs to know to build a successful strategy.

Quickly find and fix the silent killers that stop your brand from growing. Download the free Brand Report Card template to get started.

Is your marketing strategy really a strategy, or just marketing fluff? Use this checklist to find out.

This is the media landscape we’ve inherited. A vast digital network connecting nearly every person on the planet. Free from the...