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Forget CRO and A/B testing... Brands struggling with sales need to figure out who they're for and what makes them different.

Here's an easy change you can make to boost profit margins without spending thousands of dollars on ads and sales promotions.

Ditch generic marketing funnel models for customized ones that drive sales for your company.

There's a lot of attention paid to resonance - saying the right thing, in the right way, at the right time. But what about reach?

Despite marijuana being legal in Canada for 2 years, Canadian cannabis brands are having a tough time getting consumers to notice them.

I’m going to show you how to start building a marketing strategy for any market, in any category, using market segmentation.

Six powerful heuristics that convince online shoppers to purchase from your website.

Organic social media is a complete waste of time for 98% of brands who are trying to grow, and I can prove it.

The four types of market research every brand manager needs to know to build a successful strategy.

Quickly find and fix the silent killers that stop your brand from growing. Download the free Brand Report Card template to get started.

Before television, long copy was everywhere. Magazines and newspapers ran full page ads with paragraphs of text that told stories without...