How to create custom marketing funnels that drive sales
Ditch generic marketing funnel models for customized ones that drive sales for your company.
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A marketing strategist.
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- Mar 30, 2021
- 3 min
The worst social media metric (according to Facebook)
A few days ago I had a mini work crisis. A digital agency was preparing to submit a social media strategy and dropped the words every...
- Oct 27, 2020
- 6 min
Visualize impact with market reach maps
There's a lot of attention paid to resonance - saying the right thing, in the right way, at the right time. But what about reach?
- Aug 29, 2020
- 6 min
How to Steal Customers From Your Online Competitors
Six powerful heuristics that convince online shoppers to purchase from your website.
- Aug 4, 2020
- 4 min
Stop wasting your time on organic social
Organic social media is a complete waste of time for 98% of brands who are trying to grow, and I can prove it.
- Jul 1, 2019
- 6 min
Why you shouldn’t spend another penny on branded search
Every digital agency recommends building branded search in addition to generic keyword campaigns. But is this a good idea?
- Apr 21, 2019
- 4 min
Four Digital-Era Marketing Myths That Are Hurting Your Brand
This is the media landscape we’ve inherited. A vast digital network connecting nearly every person on the planet. Free from the...
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