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The quickest way to boost DTC sales and profit margins

Here's an easy change you can make to boost profit margins without spending thousands of dollars on ads and sales promotions.

How to create custom marketing funnels that drive sales

Ditch generic marketing funnel models for customized ones that drive sales for your company.

The worst social media metric (according to Facebook)

A few days ago I had a mini work crisis. A digital agency was preparing to submit a social media strategy and dropped the words every...

Visualize impact with market reach maps

There's a lot of attention paid to resonance - saying the right thing, in the right way, at the right time. But what about reach?

How to Steal Customers From Your Online Competitors

Six powerful heuristics that convince online shoppers to purchase from your website.

Stop wasting your time on organic social

Organic social media is a complete waste of time for 98% of brands who are trying to grow, and I can prove it.

Why you shouldn’t spend another penny on branded search

Every digital agency recommends building branded search in addition to generic keyword campaigns. But is this a good idea?

Four Digital-Era Marketing Myths That Are Hurting Your Brand

This is the media landscape we’ve inherited. A vast digital network connecting nearly every person on the planet. Free from the...