Who will become the Google of pot?
Despite marijuana being legal in Canada for 2 years, Canadian cannabis brands are having a tough time getting consumers to notice them.
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A marketing strategist.
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- Sep 1, 2020
- 5 min
The Right Way To Segment A Market
I’m going to show you how to start building a marketing strategy for any market, in any category, using market segmentation.
- Jun 21, 2020
- 4 min
Essential Market Research
The four types of market research every brand manager needs to know to build a successful strategy.
- Apr 21, 2020
- 4 min
The Brand Report Card
Quickly find and fix the silent killers that stop your brand from growing. Download the free Brand Report Card template to get started.
- Feb 5, 2020
- 3 min
Do you have a strategy?
Is your marketing strategy really a strategy, or just marketing fluff?
Use this checklist to find out.
- Apr 21, 2019
- 4 min
Four Digital-Era Marketing Myths That Are Hurting Your Brand
This is the media landscape we’ve inherited. A vast digital network connecting nearly every person on the planet. Free from the...
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