I HELP YOU SELL MORE, TO MORE PEOPLE, FOR MORE MONEY.
Clear, consistent and professional brand management that makes you more profitable.
WHY YOU'RE HERE
You're misunderstood.
The reason no one understands you is because no one else is doing what you're doing.
You're making something better.
It should be selling more.
But it isn’t. Yet.
WHY YOU'RE HERE
You're misunderstood.
The reason no one understands you is because no one else is doing what you're doing.
You're making something better.
It should be selling more.
But it isn’t.
Yet.
WHY YOU'RE HERE
You're misunderstood.
The reason no one understands you is because no one else is doing what you're doing.
You're making something better.
It should be selling more.
But it isn’t. Yet.
FIND YOUR SWEET SPOT
I make it impossible for you to be misunderstood.
A clear and consistent strategy.
Campaigns that tell your story.
Reinforcing the positive, reframing the negative.
So simple, it hurts.
WHY YOU'RE HERE
You're misunderstood.
The reason no one understands you is because no one else is doing what you're doing.
You're making something better.
It should be selling more.
But it isn’t. Yet.
WHAT YOU WANT
A reputation others envy.
Customers nodding their heads.
Choosing you over others.
Happily paying more for what you’re selling.
That’s what you want.
Clear, consistent and professional brand management that makes you more profitable.
WHY YOU NEED HELP
Because your brand is getting lost in translation.
What you see
Everything, perfectly.
What you say
Most of it, imperfectly.
What they hear
Some of it, poorly.
What they understand
Part of it, badly.
WHO YOU NEED
Someone who connects all the dots, and makes sure everyone else does too.
Coordinator
Sees their part of the picture.
Manager
Sees the big picture
Brand Manager
Understands the big picture.
WHAT I DO
Apply the not-so-secret brand management sauce to your marketing, so people see the whole story.
DIAGNOSIS
Understand your market
Research that identifies what people really think of you, how you compare to the competition, and what you need to focus on to grow.
STRATEGY
A 360º plan for growth
Clear strategic objectives, with measurable outcomes. You’ll know exactly where you’re going, and how you’re getting there.
TACTICS
Campaigns that make you money
TV, radio, digital, OOH, - I’ll pick the right media and messaging to get you noticed.
TRACKING
Measure your success
Black and white clarity on what works, what doesn’t, and what you need to do to keep growing.
WHAT YOU GET
A brand plan that tells you exactly what you need to do to succeed. No fluff, no filler.
DEFINITION
See the problem
Remove all the confusion and uncertainty from your marketing plans.
CLARITY
Understand the problem
Know exactly what's important, and what's not.
COMPRESSION
Solve the problem
Everything you need to to grow in one short, simple brand plan.
WHO AM I?
I'm Ian - a marketer that understands people and code. I build brand strategies and create websites and campaigns that sell more, to more people, for more money.
I have unique MBA-level training in Marketing and Brand Management from one of the top branding professors in the world. The brand management techniques I use were developed and perfected with brands such as LVMH, Sephora and Coca-Cola.
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My specialty is getting small to medium sized businesses on the right path to growing market share and becoming more profitable.
Marketing Strategy E-commerce
Web Design Brand Management
Budgeting Market Research
Creative Initiatives Web Analytics
Clear, consistent and professional brand management that makes you more profitable.